Google+ has great implications for making search more social and essentially voting for the content you like best. Regardless of that fact, the classic ‘social network’ interface of the product is still struggling. They made some changes to the layout and created new cover photo and profile picture sizes which generated some buzz, for a [...]
Marketing a business on social media can provide great benefits like increased web traffic, sales, lead generation, and higher brand recognition. If you’ve decided that social media is a focus for your business the next question is, in-house or outsource? Larger businesses will sometimes chose to run social media marketing efforts in-house because of marketing [...]
In order to be seen by Facebook users and help spread your message you need to have engagement. One metric that measures engagement and increases your Facebook page reach is likes. Likes help your page by letting you know what content is valued by followers and also makes sure your followers see what you post [...]
One of the first priorities of marketing your small business online is making sure your website is optimized. If you haven’t accomplished these basic tasks, all of the great content being created might be a waste. Google is constantly updating to try and stop those who want to cheat their way into search engine results. [...]
For some small business owners, getting started with social media marketing is frightening. It can be very difficult to face potential criticism of something you have poured your life into. Social media should be a place to engage and learn from your customers and community but sometimes there are some bad apples. Use the built [...]
It’s sad to think about but really when someone ‘likes’ a Facebook page it doesn’t always mean they like it. Sometimes a like can be made with the intention to attack. The ‘like’ is a Facebook metric and tool for you to interact, engage, and measure your businesses on the social media platform. An issue [...]
There’s plenty of evidence to support the idea that any business can benefit from social media marketing. Thousands or resources and articles can be found online to help develop strategies and plans, unfortunately many of these resources only apply to large companies with developed brand images. How does the small business owner take advantage of [...]
One of our favorite social media tools is Buffer. This powerful online app let’s you easily maintain a consistent feed on your social media accounts. Add links, messages, and pictures to the major social channels like Facebook, Twitter, and LinkedIn. With Buffer, you can look like a social media pro and only spend a few [...]
The Google +1 button that we’ve had for a while now has been a great addition to many sites and blogs. When a visitor gives content a +1, it increases the chance of showing up in social search results of their friends. This is very powerful to increase SEO and help spread valuable content. Now [...]
Running a promotion campaign on Facebook is a great way to gain new ‘likes’ and to generate engagement on a page. These giveaways, if done right, have the potential to bring in hundreds and even thousands of new likes. Two important factors will determine the success of your Facebook promotion, planning and a prize relevant [...]
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